The all-in-one brand and copy solution for busy creative biz owners
For fellow creatives who don’t have the time or attention to give their own website homepages the thought and update they need to pull in dream clients, today.
Hey creative biz owner, when did you last update your website’s homepage? And I mean really update it…
Because if your homepage isn’t selling for you, then it’s selling you short.
As an established creative who’s been at it for a good few years already, you’re not new to working your magic in the design, copy, photography or creative-thinking space.
So no doubt your business has grown, your skills have been fine-tuned, and your current clients are just loving what you’re creating.
But your homepage copy and branding… Well, it can’t say the same, can it?
There’s also a good chance you’ve put a lot of your hopes and dreams of finding new clients into the Instagram and word-of-mouth basket, when your website should actually be your employee-of-the-month sales tool.
So, instead of making those dreamy future clients fight over your schedule to work with you, your website’s stuck giving desperate “Pleeeease hire me” vibes, instead of beaming with the “Here, let me help you” confidence.
And even though you probably look a lil’ guilty right now, working on your own website still sits somewhere on your to-do list between “finally write that blog post” and “I’d rather run a marathon”.
But do not fear, help is near!
Because we’ve been there before, we know things may be looking something like this for you right now:
Awkward smiling when someone asks for your website link, so you send them to your Instagram instead.
Back and forth lead DMs that keep you stuck on socials longer than you’d like and take the fun out of catching up on your feed as downtime.
A never-ending “to-do” list where updating your website never gets bumped up from the bottom of the mounting list of client work and deadlines.
Losing dream clients because your copy isn’t convincing, your design feels dated, and your brand looks less polished than your competitor's (or your own client work, for that matter).
Feeling like it’s so easy to make decisions for your clients and their projects, but for your own business? Overwhelming and impossible.
Feeling stuck in your own head, frustrated, and not confident in showing up as the expert you know you are, and resorting to hiding in the shadows instead.
Actually have no idea how your homepage is perceived because you’re just too damn close to it to step back and look at it objectively as a whole.
Not actually generating enquiries from your website, and if you do, it’s either from a spam bot or someone who screams red flag.
You did ask your mum, though, and she says it looks good, so that’s good enough for you, at least for now anyway.
Yes, we are mind readers.
No, we don’t think your mum is right this time. Sorry Betsy.
The homepage refresh that knocks down walls and rebuilds ✨connection✨
Here’s the good news: you don’t have to go into business with good ol’ Betsy.
Imagine having a homepage and branding that turns casual clicks into dream-client bookings.
One that feels like a breath of fresh air, reflects exactly who you are (and the expert you’ve become), and actually books clients while you’re off creating kick-ass transformations for your clients.
A ticket to ditching the overwhelm, saving hours of energy, and saying f*ck off to that hopeless “I’ll get to it one day” feeling.
Wouldn’t it be nice to walk away with branding and words that position you as the number one choice to hire?
Fueling your confidence with a homepage that’s not just pretty, but a powerful sales tool you’re excited for potential clients to land on, browse and book.
We get it, because we’ve been there ourselves.
As busy creatives, we know how easy it is to put your own brand on the back burner (it’s a creative peeps thing).
That’s why we (Sarah + Amy) have teamed up to create the coolest collaborative solution for fellow creatives that covers both words and visuals.
Together, we mesh professional website copywriting services and creative branding services so you can stop second-guessing and putting it off, and start showing up with that bad-ass confidence screaming to get out!
Sarah Marriott | The WOrdsAhoy! I’m Sarah, your ‘90s-obsessed, chocolate connoisseur website copywriter.
I offer web copywriting services to creative service providers who want to authentically show their authority, expertise and personality through their website copy so they can book more dream clients without burning out on social media and relying on referrals.
I’m an ex-graphic designer turned word warrior, obsessed with making your website into a zero-cringe, strategic, trust-building sales tool you actually want to share (so you can give someone your website link without hiding under your desk).
Amy Slatem | The visualsHey there, I’m Amy! Your picture-slingin’, hand-drawin’ illustrator and designer on a mission to help brands of all kinds have more fun.
With so much same-same design and soulless AI graphics out there, I’m all about bringing back what’s missing: the human touch, a good dose of humour, and real connection so your brand actually feels like it’s made by a human, for other humans.
If you’re ready to have a brand that feels a heckova lot less meh, and a lot more so-you… then you’re in the right place!
Why this isn’t a mediocre patch-up fix you’ll find on House Hunters Renovation.
You’ve tried to do it yourself, burning the midnight oil trying to fix your homepage, but nothing bloody works.
You’ve tried:
Piecing together random advice from YouTube, not actually knowing who to listen to (because everyone's a damn expert these days).
Paying for a course you never finished, or let’s face it, even started.
Tinkering with your website between client projects, but managing to turn it into a hot mess.
Stalking other people’s websites trying to match what they have, but just end up even more confused.
Downloading templates that promised the world, only to be disappointed in flat-Coke results.
But here’s the thing:
You’re too close to your own biz to sort out your thoughts and see things clearly, so you can’t actually see what needs to change.
You’ve outgrown your old brand and copy, and it’s just giving you cringe, not credibility. You say things like “If I don’t look at it, it won’t stress me out,” and that just makes you put it off even longer.
Quick fixes and templates don’t sound like you or the expert you’ve become, and no plug-and-play ploy can save this sinking ship (quick, save the rum!)
That’s why this isn’t a one-size-fits-all offer. This is tailor-made strategy + design.
It’s punchy homepage copywriting paired with unique hand-drawn illustration and branding that shows you know your stuff.
Because you deserve a homepage that reflects the version of you who’s finally raised the bar.
Whip open the door to
The Creative’s Homepage Revival
Three power-packed packages designed to meet you where you are (with tea and bikkies), whether you need a roadmap, a refresh, or a full done-for-you rebrand + homepage reno.
Pick your package
(Only good things in these boxes, folks!)
Package 1The Walkthrough Audit
Like DIY, but phone-a-friend.
A creative audit of your homepage copy and design to help you identify roadblocks and how to fix them.
You’ll get a strong starting point with clear, actionable steps you can implement to get your homepage selling with confidence, fast.
It’ll be tailored exactly to your brand, with personalised recommendations, not something Chat GPT conjured up from its generic word and image bank.
Perfect if you’re budget-conscious but need a pro roadmap to get you moving so you can finally stop procrastinating and start making money.
What’s included:
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1 x written document critique: A deep dive into how your copy can appeal to your audience better, drive connection and inspire action. You’ll get reasons why your copy isn’t currently working and specific, actionable tips you can implement to get it luring in more of those dream clients.
1 x short video summary of the critique, so you can gain more clarity on what and where you need to make changes.
1 round of email support for follow-up questions so you won't be left in the lurch if you don’t understand something (no need to Google it).
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1 x mark-up document critique: Using a screenshot of your homepage with digital sticky notes throughout. I’ll highlight what is working well in your layout and branding-use, alongside clear, actionable recommendations you can implement to strengthen those important first impressions to convert more visitors into leads.
1 x short video summary of the critique, so you can gain more clarity on what and where you need to make changes.
1 round of email support for follow-up questions to make sure everything makes sense once you sit down and get started.
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Existing homepage (doesn’t need to be live) + branding elements (style guide if possible, showing logo, fonts, colours, etc).
Completed briefing questionnaire.
Full payment upfront.
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$550 AUD
Note: An audit is not a done-for-you service. You’ll receive professional guidance so you can update your website yourself in your own time. Implementation of suggestions is the responsibility of the client.
Package 2The Spring Clean Refresh
A creative refresh to turn tired copy and design into a crisp, compelling homepage that puts you front of mind and leads your potential client to want to check out the rest!
You’ll get a revitalised update of your current copy and branding that reflects your growth and expertise, transforming your homepage into a confident ambassador for your brand.
Perfect if you want a polished, professional update using what you already have.
What’s included:
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1 x done-for-you homepage copy refresh so you don’t have to worry about updating it yourself, or constantly guessing what to write (been there, done that).
2 x rounds of revisions, so you have the opportunity to provide feedback.
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1 x Adobe XD/flat PDF full homepage layout design, including:
Using your existing brand identity* elements (logo, colours, fonts, icons, graphics) to create a refreshed, consistent and engaging layout reference for you to simply recreate in your web builder of choice.
*Does not include brand design services - all elements used as is.Sarah’s new copy designed to flow and connect with your audience, with call-to-action buttons to get people clicking!
Optimised text hierarchy of copy with structured sections for easy reading and navigating.
Strategic use of photography/portfolio images to build trust and interest.
2 x rounds of revisions.
Bonus: 1 x Basic style guide showing logo variations, colour palette + hex codes and type hierarchy for easy reference when building out your website.
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Existing homepage copy (doesn’t need to be live) and current design.
Folder with logo files, colour palette, fonts, brand photos.
Signed agreements for both Sarah + Amy.
50% deposit upfront.
Completed briefing questionnaire + briefing call.
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$1,550 AUD
Package 3The D.F.Y Reno
A complete done-for-you branding and copy overhaul so you can relax with your Netflix and dog on a week night without stressing about your website or your branding.
Featuring an exciting new brand identity with supporting custom illustrations of your very own, a tailored brand voice guide of pure brand guidance gold, complete with a reimagined homepage design centred around brand new custom, magnetic copy that sells.
Picture this… A professional brand designer-slash-illustrator and copywriter team ready to give you a fresh, confident perspective on your branding and copy, helping you position yourself as an expert and stop your competitors from stealing your dream clients!
We take the grunt-work off your to-do list, so you can step back from the overwhelm of juggling ideas, second-guessing every decision, or procrastinating until the cows come home (spoiler, they never do!)
The result? A strong, cohesive homepage and a polished, professional new brand identity that sets you up for a smooth, stress-free rollout across your website and wider brand. You’ll be able to start generating those sweet enquiries from clients you actually want to work with in no time!
Polished brand identity that truly reflects your personality and expertise.
Clarity on your unique voice and messaging, so writing the rest of your website copy and marketing materials feels like a walk in the park (bring your dog).
Redesigned homepage with done-for-you copy to confidently reach the right people, show off who you are and what you do, while strategically leading them to where they need to go.
Updated branding and copy aligned to the stage your business is at now, not when you first launched—no more outdated BS!
Perfect if you want the hard work done for you and a full transformation reveal, kind of like you’re on The Block, but you get to sit back and relax with a cocktail!
What’s included:
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1 x full done-for-you homepage copy that sounds like you and strategically directs your potential client to the rest of your website, leading them to your enquiry form.
1 x brand voice guide (includes USP, mission, values, personality traits, tone of voice summary, dream customer profile, copy samples: 5 taglines + 2 social captions)
Your very own brand bible at your service to refer to at any time you need to write your copy, keeping things consistent and on point.2 x rounds of revisions (homepage copy + brand voice guide each).
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Brand identity redesign (new or evolved direction):
Brand positioning strategy + moodboard: We’ll work on visualising your brand voice guide (your why factor) into a punchy, unique art direction mood board, while looking into your competitors’ website and branding to know where you compare and how you’ll stand out.
Logo development (up to 2 concepts): Using the strategy and visual moodboard for direction and clarity, I’ll develop up to 2 unique logo concepts/variations that capture your new brand’s personality and vibe. The chosen concept is finalised into a variety of responsive options to suit every situation.
Full colour palette + font suite (licenses not included).
5 x custom-illustrated icons for the homepage (that you can then use on your socials, business cards and more!)
2 x rounds of revisions each.
Website homepage layout design (Adobe XD/flat PDF):
Sarah’s new copy integrated into an inspiring and easy-to-navigate homepage design for you to recreate in your website builder of choice.
Optimised text hierarchy + strategic use of visuals for a homepage that leaves you and your viewer feeling inspired and ready to work together.
2 x rounds of revisions
Style guide document outlining your new brand elements for future reference.
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Existing homepage copy (doesn’t need to be live) and homepage design.
Logo/basic branding foundations (for reference).
Signed agreements with both Sarah + Amy.
50% upfront deposit each (i.e. you’ll receive 2 deposit invoices - 1 from each of us).
Completed briefing questionnaire + briefing call.
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$5,800 AUD
Turn your brand from penny-pinching vibes to bang-for-buck brilliance
The real return here? It’s not just in the deliverables.
Because this isn’t about throwing together some “engaging words” or slapping on a shinier logo.
This is about finally having a homepage and brand identity that positions you as the number one choice. Pulling its weight, showing you off as the pro you are, and bringing in the kind of clients who don’t haggle on price like you’re a raggedy old dress at a flea market.
✅ Positions you as the go-to expert, reflecting the level you’re playing at now, not the baby biz you once were yonks ago.
✅ Fuels your confidence so you can feel proud and excited to send people to your website link without sweating bullets.
✅ Saves you hours of second-guessing and “how the f*ck do I do this?” spirals (save your anxiety for something else, like taxes).
✅ Wins dream clients with less effort, so you can continue to grow your biz without always relying on social media and referrals.
✅ Allows you to FINALLY cross this off your list!
You know you’re good at what you do; we don't have to tell you that.
So when you build a strong, cohesive brand and stop sitting in outdated digital dust that blocks you from getting clients, that’s when you stop underselling yourself and start seeing real bang for your buck!
FAQs
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This offer is designed for creative service providers: designers, copywriters, photographers, web designers and other freelancers or studio owners whose branding or website no longer reflects their expertise or growth. If you’ve been putting off updates, feel overwhelmed, or want someone else to handle the load for you, this is for you.
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Not at all! While we focus on creative service providers, any business looking for a stronger, more cohesive homepage and brand presentation can benefit from this service.
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It depends on how much support you want and how hands-on you want to be.
Package 1: The Walkthrough Audit: DIY-style guidance for implementing changes yourself. Ideal if you just need expert advice and a roadmap to keep moving.
Package 2: The Spring Clean Refresh: A quick refresh of your homepage copy and layout using your existing branding. Perfect if you want a polished, professional update without a full redesign.
Package 3: The D.F.Y Reno: Full done-for-you rebrand, homepage overhaul, and brand voice guide. Best if you want us to take the heavy lifting off your plate and get a complete, confident transformation. -
Yes! The Walkthrough Audit (Package 1) can be applied as a credit toward a larger package, so you won’t pay twice for the work we’ve already done. This can be discussed with us before going ahead.
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That depends on the package.
Packages 1 and 2 work with your current branding and refresh it. Package 3 includes a full brand identity redesign to reflect your personality, growth, and expertise. We make sure everything aligns with your brand across your website and other touchpoints. -
Package 1 is designed for DIY implementation. You’ll get guidance, copy suggestions, and layout advice that you can use to update your homepage yourself.
Package 2 and 3 include done-for-you copy, branding (package 3 only), and a PDF/Adobe XD homepage layout for you to reference, but we do not build or code the website.
The deliverables are designed to be a clear blueprint, so you (or your developer) can implement the design and copy confidently, without guesswork. You get professional guidance and a polished layout, but the actual website build remains in your hands.
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Yes, of course! We will need to assess your website at the enquiry stage, as this may affect the price depending on your goals and the length of your website.
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Package 1:
Full payment is required upfront before your project starts. Payment is accepted via Stripe or Bank Transfer.
Package 2:
- A 50% deposit is required upfront before your project commences.
- The remainder will be invoiced before project sign-off.
- Payment is accepted via Stripe or Bank Transfer.
- Final payment is required within 7 days of invoice, and before any final files are handed over.
Package 3:
Amy and Sarah will invoice you separately, and the process will be clearly explained before your project commences.
Amy:
- 50% deposit upfront; 25% halfway; 25% before sign-off.
- Payment is accepted via Stripe or Bank Transfer.Sarah:
- 50% deposit upfront; 25% halfway; 25% before sign-off.
- Payment is accepted via Wise or Bank Transfer. -
No, the current prices displayed are GST-free. This is subject to change in the future, and if so, this website page will be updated accordingly to reflect the addition of GST.
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We don’t code or build websites ourselves, but we can recommend trusted web designers and developers who can take your new copy, branding, and homepage layout and bring it to life.
That way, you have reliable support to implement the design exactly as intended, without the stress of searching for someone yourself. We will ask you at the end of your project whether you would like this option. -
Totally cool with us. Custom quotes can be prepared for you if you need more, and honestly, we’re happy to help! Just reach out to us, and we’ll get it sorted.
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No worries! Feel free to reach out to either of us with your questions:
Amy: Brand Illustrator + Designer
amy@studioslatem.comSarah: Website Copywriter
hello@sarahmarriottcopywriter.comWe can’t wait to work with you!