Website copywriting services for creatives ready to expand beyond the gram
You want your website copy done right, without having to do the damn thing yourself.
Let’s work together to get you dreamy clients who immediately understand your value, so you don’t have to rely only on that carousel post you uploaded last week.
You know how important website copy is for turning lurkers into perfect-match clients
But the whole writing thing is not exactly your zone of genius, and you’re done tweaking your copy over and over, still hating it (same sh*t, different day, am I right?)
And no matter what you do, it still sounds cringe, awkward, or like something you wrote when you were in your side hustle era.
You know, like when you were struggling to find clients, hadn’t found your niche yet and hadn’t figured out your secret weapon.
But that’s not you anymore.
You know who you want to work with and how your offers can seriously blow their mind. Your brand voice is present on social media and in your client conversations. But when it comes to articulating that through your words on your website, it feels like you’re climbing Mount Everest.
The longer you sit with an outdated (and outgrown) website is turning perfect-match clients away, because they can’t see why you are the one to invest in.
So you need a wordy gal (aka website copywriter)
I’ll swoop in, take the task completely off your hands and get your website copy reflecting the level you’re at now, booking you aligned clients in the background.
Just imagine sending a dream client to your website, knowing it positions you as the top-notch, in-demand, friggin’ cool expert, known for your niche.
No longer using it as a “just in case they ask” link, sending it with regret and then hiding under your desk (with snacks because you never want to come out).
Your website should be a strategic system that speaks for you before you ever get on a discovery call
If your words don’t match the calibre of your awesome work and the premium type of client you want to attract, there’s a “wtf moment” that makes your reader yawn all the way to your competitor’s enquiry form.
I’m here to help you move into the next exciting level of your business with 5-star website copy that showcases your expertise, experience, and kickass personality!
Let’s make you the chosen one in your creative niche
I’ll turn your words into a storytelling journey that clearly shows why you are the one for your potential client and why they should work with you now, not later.
It’s not by following trends. I balance brand voice, strategic and persuasive messaging, and marketing + buyer psychology to guide your reader to enquire with confidence, specifically through your website.
So you can have bookings year-round, and take your website from “it exists” to “it’s killing it!”
My A+ copy method is designed for creative service providers like you who want bookings, not likes
Here’s how you get website copy that guides your reader to enquire, using my A+ Copy Method:
Analyse
We uncover what’s missing, what’s working, what’s not, and where you can stand out, so you don’t sound samesies as your competitors.
Amplify
We amplify your voice and articulate your positioning to highlight your specialty and why you’re the perfect match, luring your dream client in.
Attract
We build strategic, persuasive copy designed to guide the right people to enquire, without you having to be online (wouldn’t it be nice?)
A+ client results in action:
The ‘Chosen One’ Website
Done-for-you website copywriting
The ‘copywriting for creatives cocktail’ that makes future clients fall for your business!
You have your website design sorted. Now you need killer copy to bring the whole shebang together to receive aligned enquiries from dream clients who are ready to work with you right now!
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Done-for-you website copy service - 5 or 8 pages
Competitor research so we can position you as the chosen one for your potential client
Creative thinking, planning, + brand voice moodboard to bring your personality to life (clients lose their minds over this part, just saying)
Keyword research & alignment, competitor keyword analysis, SEO page mapping, meta titles and descriptions to increase your chances of getting found on search engines like Google
Briefing questionnaire so I can get inside your head and understand your goals
Briefing call to discuss your questionnaire answers + expectations going forward, so we’re both on the same page
2 x rounds of revisions for you to provide feedback
1 x round of proofreading & editing, so it’s ready to implement!
The ‘Chosen One’ Website Copywriting Packages
Full-on package
Ideal for creatives who need a full-on copy refresh of their core website pages.
(Like Buffy unleashing her trusty bag of secret weapons onto the world)
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1. Homepage
2. About
3. Services
4. Portfolio (with case studies)
5. Either contact, resources, process, shop or mission page (copy length limits apply).
Pages not included: blog post or long-form sales page
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Estimate 4-6 weeks
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$3,700 AUD
Dream package
Ideal for creatives who offer multiple services and want to kick butt with each one.
(Like the whole Scooby gang powering up to fight boring copy for good—not just vampires)
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1. Homepage
2. About
3. Services landing page
4. Service page 1
5. Service page 2
6. Service page 3
7. Portfolio (with case studies)
8. Either contact, resources, process, shop or mission page (copy length limits apply).
Pages not included: blog post or long-form sales page
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Estimate 6-9 weeks
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$5,790 AUD
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![client Elisabeth Barnes smiling looking into the distance wearing white and looking professional]()
Sarah is very thorough and detailed. She asked thought-provoking questions that made me reflect on my brand and the message I want to communicate to my visitors, and the best part of this process (apart from receiving the final copy) was the SWOT analysis she performed on my competitors to help me stand out from the crowd. So much so that I now get traffic sent to my website from ChatGPT! How crazy is that?!
If you’re looking to seriously take your business to the next-level, Sarah is your girl! Her work is more than just copywriting, it’s messaging strategy.
— ELISABETH BARNES
Squarespace Web Designer + Copywriter -
![client Sabel from Change Coffee smiling at the camera looking professional dressed in red and standing in a coffee shop]()
The questions you asked helped me gain so much clarity, and I was able to articulate myself so much better afterwards. I honestly did not anticipate that. Before working together I felt stuck.
I now have a solid understanding of who my audience is and what they want. I know I have everything they need to solve their problem, and best of all, I know how to communicate that to them in a way that is easy to understand. It has been such a confidence boost.
— SABEL HUNTER
Social Enterprise Lead
Change Coffee
Add-ons that pack a punch
Love choccie dusting with your coffee? Spruce up your website copy project in the same way (but it makes you extra cashola)
Blog Starter Pack
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Keep visitors coming back to your website by giving them the goodies they want to read. Blogging keeps your website active, shows your authority and expertise, and boosts SEO while driving more organic traffic. And unlike social media, your blog is evergreen and can keep generating leads for years to come (seriously!)
Once your website pages are ready to lure in your ideal client, why not get a blog starter pack to continue the epic adventure? You’ll get 3 compelling blog posts tailored to your audience that match the search terms they're looking for and position you as an expert in your niche.
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From $1,100 AUD*
Want more than 3 blogs? Talk to me if you have a number in mind, or if you’d like regular, ongoing blog posts to keep Google happy and your audience addicted.
*Blog posts are copy only; it is the responsibility of the client to execute on their website platform.
Welcome Email Sequence
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Looking to capture more subscribers’ hearts through your website? You’ve built your value-packed lead magnet ready to get it up, but now you’re like, “uh, cr*p, I forgot about that darn welcome sequence!”
I’ll write you value-led, authoritative welcome emails so that when your subscriber hits “sign me up,” they're hooked on you from the very start.
You’ll be able to nurture, establish trust and make your message stick in their brain until they’re ready to work with you.
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3-part welcome sequence copy* $550 AUD
5-part welcome sequence copy* $850 AUD
*Welcome sequence is copy only; it is the responsibility of the client to execute through their email platform.
Brand Voice Guide
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So you’ve sat down to write that email newsletter, Instagram post or blog, and all you can think about is “how the f do I write this that actually sounds like me?” Well, you have an idea of your brand voice, but it can be so fricken hard to translate it into your words.
With this brand voice guide, you’ll be able to stay consistent in all your brand communication. You’ll know exactly what makes your brand unique, the phrases you use and how to communicate with your audience in your own special way that builds trust and connection.
Perfect if you need all the sh*t practically laid out for you so you can write content more quickly and easily, or if you have a team and you all want to be on the same page with a power-packed, solid guide to refer to anytime.
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From $1,500 AUD
How it works
General process, but make it fun
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1. Coffee + chinwag
We kick things off with a 30-min get-to-know-you call. Grab your coffee or matcha and let's see if we vibe. If it feels oh-so-right, I'll send over a proposal.
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2. Lock it in baby
Once you're a "f*ck yes", you'll get a juicy questionnaire (so I can get inside your head and give you the best damn copy ever), an invoice for your 50% deposit, and a clear client agreement. Easy peesy lemon squeesy.
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3. Deep dive call
Get chatty for a 60-min, 1:1 briefing call (more coffee required) where we get into your vision, goals, and everything in between. This gives you space to ask questions and feel confident and supported going forward.
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4. Research & write
It’s on like Donkey Kong! I dig into your competitors, build your brand voice moodboard, then plan and write your SEO-optimised copy. You review, we tweak, and get it sounding splendid and geared up to lure in dream clients.
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5. Finish & celebrate
Your sparkly, new, power-packed copy is ready for you to implement onto your website. We do the final invoice, and then you can relaunch, celebrate, and start generating those love notes from perfect-fit clients you can't wait to work with!
My done-for-you website copywriting service is for you if…
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You no longer want to work outside of your zone of genius (like, you’re definitely NOT a copywriter) and prefer to outsource to an expert who knows what the f they’re doing.
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You’re sick of nitpicking, rewriting your copy over and over, second-guessing if it actually works, only for it to STILL sound outdated and cringe. You keep delaying your website relaunch because “everything needs to be perfect”, but that day never comes. You just want it written right the first time and be done with it!
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Social media and referrals are great. But you feel your website should be doing more, working as a powerful addition to attract more dream clients who understand you’re the perfect match for them. You need a sales system that works alongside your social media to expand your network.
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You find it challenging to translate it into your website copy. The “make it sell” voice in your head haunts you, triggering the overthinking trap, and then your words end up sounding nothing like you!
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In your own voice, without babbling, word vomiting, or trying to be the “professional” version of you that you left behind in your corporate job. You feel too close to your own business to fully execute your vision.
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(Or sometimes it’s not even on there!) In your eyes, client work always comes first. You know you should get to it, but the thought of dedicating weeks or even months to rewriting does not sound like your idea of party time, so you pretend your website doesn’t exist.
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You want to attract a higher-calibre of client, so you need your words to scream “I’m legit” without sounding ChatGPT-ish or giving baby biz vibes. You need messaging that makes your value undeniable, so enquiries landing in your inbox aren’t “Can you do it cheaper?” but “When can we start?”
Portfolio classics from a wordy gal
Wanna see how your website can sound like you AND sell for you through some of my fave copywriting projects? Roll the tape.
What’s the 411 on my website copywriting services (AKA FAQ)
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Not at all! While my website copywriting services are tailored to creative service providers, I’ve worked with other rad industries like health + wellness, pet, food + beverage and fashion. I’m open to working with any business that’s ready to use their website as their round-the-clock sales tool. Feel free to snoop my portfolio.
I can adapt my processes to suit your industry, so please reach out, say ahoy and let’s see if we’re a good fit!
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No. Once you have your completed copy, it’s over to you to implement it on your website. But you’re a smart, creative cookie, and you know how to make your copy work with your awesome design.
If you need general design advice, I can share some tips. But honestly, you got this! If you really don’t want to do it yourself and need a website designer or developer, I have a list of wonderful experts I can refer you to, so ask away!
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Yes! I partner up with an experienced SEO content strategist, so your copy includes strategic keywords and phrases search engines like Google respond well to, plus optimised meta descriptions and titles for the backend.
A note on AI search (ChatGPT, Claude, etc.): I can't guarantee that these tools will recommend your site. AI search is still quite “new” and constantly evolving, and results can depend on more than website copy alone. Things change quickly, so it’s worth being cautious about anyone who promises guaranteed AI visibility.
What I can promise is that your copy is written using current, proven methods that align with how people find businesses online.
Advanced SEO services are not available. Feel free to reach out if you have any other questions about SEO.
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Uh-huh! Contact me, and I’ll give you a custom quote.
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Heck Yes! I offer a 5-page comprehensive website copy audit service, The Persuasive Blind Spot Audit.
You’ll get my professional advice on how to make your copy clearer, more strategic, and more targeted to your ideal audience, so you can start receiving aligned enquiries.
I show you persuasive examples you can apply to your copy, which removes the second-guessing and constant tweaking spiral that leads you nowhere. You can implement my suggestions yourself, roll up your sleeves and get stuck into it in your own time.
Best suited for those who get a kick out of writing their own copy and love learning on the job.
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Yes! I have a collaborative service with a badass branding illustrator, The Creative’s Homepage Revival. We work together to get your homepage spruced up and ready to attract the dream clients you’ve always wanted, through both copy and branding.
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Yes, I offer a split payment plan for my 8-page website copywriting package (Dream Package). Get in touch for more deets.
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Abso-fricken-lutly! I love partnering up with designers, so check out my collaborations page for the deets.
Ahoy! I’m Sarah, website copywriter for creative service providers
As a former graphic designer, I understand that website design and website copy are a match made in heaven.
My website copywriting services are for designers and creative service providers who have their brand and website design sorted, but their words need some serious work.
It’s possible to have website copy that sounds like you and sells for you (I know, right?) using my brand voice-focused, persuasive copy framework, the A+ Copy Method.
Let’s collaborate to get you more aligned enquiries and bookings through your website, so you can work with more dreamy clients and continue to grow your business.
Grab your secret weapon, it’s go time!
Let’s get you website copy that positions you as the chosen one for your dream client.