Ready for copywriting services that help you book aligned clients all year round?
So stoked you made it to your “let’s get this damn website actually selling for me” era.
Here you’ll find copywriting for creatives who can’t wait to use their website as a powerful (or should I say powerhouse) addition to selling on social media and receiving referrals.
My copywriting services are designed to lead your dream client to hit that “let’s work together” button. Why? Because your words will make them feel like they know you, trust you and see you as the chosen one to hire.
Choose your own adventure below to find out more. I’m here for you with my notebook, coffee, and dad jokes (soz, that’s included, not available as an add-on).
The Persuasion Blind Spot Audit
5-page website copy audit
A comprehensive audit of your existing website copy, so you can see what’s not landing, why, and how to fix it so it converts on autopilot.
You’re the action-taker who’s sick of tweaking your headline 100 times, only to still end up with the boring “welcome to our website”.
You want to see persuasive examples you can apply to your website copy to make it clearer, more dream-client-targeted, and more “you”, so it brings in aligned enquiries.
You’re ready to learn what gets your dream client stoked to reach out, with the kick up the bum you need with real, practical advice that’s easy to implement.
If you love getting stuck into your own copy, you’ll get the professional, actionable and honest guidance you need to give your website a much-needed shake-up with your slick, personal touch.
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- Critique of your current copy for up to 5 website pages so you can see exactly why your copy isn’t doing its job and how to fix it.
- Messaging improvement suggestions so you can target the right audience with persuasive copy.
- On-page SEO analysis and improvement suggestions so you can increase your chances of getting found on Google.
- Easy to read, all-in-one, comprehensive Google Doc so you have everything in one place.
- 60-min 1:1 walkthrough video call for clarity and your burning questions answered.
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2 weeks
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1. COFFEE + DISCOVERY
Let’s have a 15-30 min coffee (or matcha) chat to see if we’re a good fit. Afterwards, I’ll take a sticky beak at your current website, so I can give you an accurate quote to mull over.
If it’s a heck yes to working together, you’ll get a super fun questionnaire to fill out so I can get to know your kickass business and what you want to achieve with your copy audit (and get inside your head).
I’ll send you an easy client agreement to sign, with a 50% deposit required before we start.
2. CRITIQUE + COMPILE
Now, we’re cooking with gas! I’ll do a full critique of your website copy (up to 5 pages of your choice), and compile all my suggestions into a simple, all-in-one Google doc for you.
3. CLARITY + DELIVERY
Once I’ve completed your audit, the remaining balance will be invoiced to you and due within 7 days. I’ll email your document to you, and you can get cracking on updating your copy like a pro whenever you like.
We meet again! We’ll book a video call so I can walk you through your audit, and you’ll have the chance to ask any burning questions for extra clarity. You’ll get a recording of the video, and then, it’s over to you to make your copy friggin’ amazing to get you booked in the background!
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From $999 AUD*
*I’ll take a peek at your website first, so I can give you an accurate quote!
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![Copywriting services website audit client Hope Nicholson]()
Before working together, I was overwhelmed and panicked. Frustrated that I really needed to get my new website live, and yet unable to get 'there' because I was so caught up in my own head.
Having you perform the copy-audit was hugely monumental for my business at the time, not just because you helped me get the words that I didn't have myself. But you gave me clarity and momentum, which supported me to take huge leaps forward in a short space of time.
So even though it was a 'website copy audit' it was actually more of a 'brand words identity audit' which I was able to implement across all marketing and comms, not just website audit. This is the kind of consultancy-level energy and transformation that is priceless!
— HOPE NICHOLSON
Owner + lead of marketing
Brand creative agency Studio Crema -
![Copy audit client testimonial from Studio Slatem]()
I hadn't really updated my about page since writing it in 2022 when I redid my website and it felt outdated, awkward and didn't have the right focus on the reader getting to know me as a solutions provider.
Sarah delivered a multi-page document of words and wisdom breaking down suggestions, examples, explanations and solutions. I.e. tons of nuggets of value to put into place.
I've finally put in the time to rewrite my about page using her guidance and I'm so happy with the result. It helped me structure it much better and add punch and story telling (and scrap what wasn't working). If you need a kick up the bum and a guiding hand to update your copy at last, definitely give Sarah a call for an audit!
— AMY SLATEM
Brand Illustrator + Designer
Studio Slatem -
![Client review from Rachel Caborn for website copy audit service]()
Sarah audited one of my sales pages and the feedback was amazing. Not only did she highlight what was already working well, but she was also really clear on what could be improved and why.
She helped me see exactly where the gaps were and gave super specific examples of what to change, tweak, or add. It made updating the page so much easier and only took me about an hour to implement everything.
The page feels so much stronger and I feel more confident with it now I've had her eyes on it. Thank you Sarah!
— RACHEL CABORN
Email Marketing + Launch Specialist
The ‘Chosen One’ Website
Done-for-you website copywriting
Full done-for-you-so-you-don’t-have-to-do-nothin’ goodness! 5-8 pages of website copy written for you, so you can start selling with confidence right now, no messing around!
You’re the chaotic creative who tried to update your copy, but abandoned ship because client work took over your life, and you never opened your website platform again. RIP website.
You need a full overhaul because your copy is giving vintage vibes (not in a cool way), and you want those perfect-match enquiries flooding in without lifting a finger—unless you’re reaching for the chips + dip.
This is for you if you need a word warrior to write and obsess over your website copy (me, hey), because you’d rather leave it to the expert (also me).
You’re ready to be the chosen one for your next-level, premium client. Think personality-packed, strategic website copy that’s a reflection of your kickass brand now, not when you did a job for 200 bucks for the “exposure” (because that’s the energy it’s giving at the mo).
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Done-for-you website copy service - 5 or 8 pages
- Competitor research so we can position you as the chosen one for your potential client
- Creative thinking, planning, + brand voice moodboard to bring your personality to life (clients lose their minds over this part, just saying)
- Keyword research & alignment, competitor keyword analysis, SEO page mapping, meta titles and descriptions to increase your chances of getting found on Google
- Briefing questionnaire so I can get inside your head and understand your goals
- Briefing call to discuss your questionnaire answers + expectations going forward, so we’re both on the same page
- 2 x rounds of revisions for you to provide feedback
- 1 x round of proofreading & editing, so it’s ready to implement.
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4-6 weeks for 5 pages
6-8 weeks for 8 pages -
1. COFFEE + DISCOVERY
- We’ll start with a 30-min chat. Grab your coffee, tea or macha and let’s see if we’re a good fit. If it feels like we’re already besties, I’ll send you a proposal that outlines what it looks like to work together, and you’ll have the chance to mull it over.
- When it’s a “F yeah, let’s work together!”, you’ll get a super fun, comprehensive questionnaire to fill out so I can learn more about your business and your website goals (and get inside your head so I can give you the best damn copy ever).
- I’ll send you an invoice for a 50% deposit and an easy-to-read contract. Everything will be laid out clearly, and you can ask me any questions you’re unsure about.
- After the contract is signed, it’s on like Donkey Kong. We’ll book in a 60-min 1:1 briefing call to nut out goals and expectations (more coffee required). This gives you space to talk through your vision, ask questions, and feel confident and supported going forward.
2. RESEARCH + WRITING
I research your competitors, create your brand voice moodboard, map, plan and write your SEO-optimised copy. You’ll have the opportunity to provide feedback to ensure your copy sounds like you and aligns with your vision (honestly, it is SO exciting to see everything come together!)
3. DELIVERY + CELEBRATION
Once all pages are signed off, the remaining balance will be invoiced to you and due within 7 days. You’ll receive your sparkly, new-and-improved copy to update in your website design platform whenever you like.
Then you can relaunch, celebrate, and start generating those enquiries from dream clients you can't wait to work with!
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$3,700 AUD for 5 pages
$5,790 AUD for 8 pages
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![done-for-you website copywriting service review from Elisa Barnes]()
Sarah is very thorough and detailed. She asked thought-provoking questions that made me reflect on my brand and the message I want to communicate to my visitors, and the best part of this process (apart from receiving the final copy) was the SWOT analysis she performed on my competitors to help me stand out from the crowd. So much so that I now get traffic sent to my website from ChatGPT! How crazy is that?!
If you’re looking to seriously take your business to the next-level, Sarah is your girl! Her work is more than just copywriting, it’s messaging strategy.
— ELISABETH BARNES
Squarespace Web Designer + Copywriter -
![Copywriting services client Change Coffee]()
The questions you asked helped me gain so much clarity, and I was able to articulate myself so much better afterwards. I honestly did not anticipate that. Before working together I felt stuck.
I now have a solid understanding of who my audience is and what they want. I know I have everything they need to solve their problem, and best of all, I know how to communicate that to them in a way that is easy to understand. It has been such a confidence boost.
— SABEL HUNTER
Social Enterprise Lead
Change Coffee
Creative Collaborations
Copywriting support for designers
Kickass copy support for website or graphic designers who want to deliver a totally banging, stand-out website for their clients without fiddling with the words.
Sarah, the sidekick copywriter at your service!
You’re friggin’ amazing at the visual side of things. But you get enough clients asking for copy, it’s almost like you run a request hotline, but the track is always “copy not included”.
That’s where I pop out from the shadows. If you need a white-label copywriter or a reliable go-to referral, I’m here to work closely with you to get the job done.
Check out how we can join forces!
The Creative’s Homepage Revival
Copywriting + Branding
Copy AND branding so you can finally tick “update homepage copy and look” off your long-ass list.
You’re the creative who has levelled up your skills, grown your business and have current clients who are just loving what you’re creating.
But your homepage isn't helping you generate enquiries, and when it does, it’s either from a spam bot or someone who screams red flag.
The Creative’s Homepage Revival gives you three power-packed options, whether you need a roadmap to get started, a refresh to get going, or a full done-for-you rebrand + homepage reno for a serious glow-up.
Before working with her, I felt a little unsure about how to translate the depth of my work into words that felt aligned, clear, and true. I knew what I wanted to say, but not quite how to say it in a way that felt like me.
Sarah has this rare gift of truly seeing you, beyond the surface, and then helping you express that essence in language that lands. Her guidance brought clarity, direction, and a sense of being deeply understood.
Now, my business feels more coherent, confident, and embodied. The pages we created don’t just “sell” - they speak. They feel like an extension of me, and that has changed the way I show up and share my work.
— IOANA SEVASTIAN The Body Whisperer, Embodiment & Wellness Guide
What’s the 411 on my copywriting services (AKA FAQ)
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A website copy audit is a comprehensive critique of your current website copy. I give you personalised, actionable suggestions for what’s not working and why, so you can rewrite your copy yourself. Think of it as copy for creatives who like learning on the job!
If you don’t want to write your copy yourself (cbf am I right?), then done-for-you website copywriting is a more suitable option, where I write the whole damn thing for you, so you don’t have to lift a finger.
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No. Once you have your completed copy, it’s over to you to implement it on your website. But you’re a smart, creative cookie, and you know how to make your copy work with your awesome design.
If you need general design advice, I can share some tips. But honestly, you got this! If you really don’t want to do it yourself and need a website designer or developer, I have a list of wonderful experts I can refer you to, so ask away!
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Not at all! While my website copywriting services are tailored to creative service providers, I’ve worked with other rad industries like health + wellness, pet, food + beverage and fashion. I’m open to working with any business that’s ready to use their website as their round-the-clock sales tool. Feel free to snoop my portfolio.
I can adapt my processes to suit your industry, so please reach out, say ahoy and let’s see if we’re a good fit!
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Yes! I can write or audit a single page for you (e.g. homepage, about page etc). I can also write or audit one-page websites or sales pages. Get in contact for a custom quote.
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Yup! I can put together a brand voice guide for you that refines your values, USP, position, mission, dream client, brand personality, and tone of voice.
Not only will it translate effortlessly into your website copy, but you can reference it for all your content and marketing going forward.
No mish-mashed messaging, just consistency every time and a hell of a lotta spunk, because that’s exactly you. Let’s have a coffee chat and talk it over. Prices start from $1,500AUD.
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Apart from website copywriting and sales page copywriting, I offer the following services as add-ons:
- Brand voice guide from $1,500 AUD
- Email welcome sequence from $550 AUD
Blog writing and social media captions are not available at this time. -
Yes, I offer a payment plan for the 8-page website copywriting package. Reach out for more deets.
Ahoy! I’m Sarah
I offer copywriting services to designers and creative service providers like you to help transform your underperforming website copy into a storytelling journey that brings in the right people.
Building trust, showing authority, and driving enquiries and bookings in the background, so you can take time off or watch Netflix without worrying about where your next client is coming from.