Meet your word warrior, aka your Melbourne copywriter
Time for website copy that not only sounds like you, but sells for you.
Come as you are, leave with website copy that gets you booked in the background
Ahoy, I’m Sarah.
Melbourne copywriter obsessed with transforming your website into a zero cringe, round-the-clock sales tool, at your service!
A creative made of at least 70% coffee, loves listening to *NSYNC, and can watch a spooky movie before bed (because of the storytelling, of course).
I’m on a mission to help designers and creative businesses confidently express their authority and voice through strategic, personality-led website copy.
I want you to book your “next-level” clients (the ones you can choose to work with, not take on because you have to), show you know your sh*t with no hesitation, and grow your business into that big, scary dream you know you can achieve (reach for the stars, baby!)
You’re here because your website is doing crap-all for your business
As an ex-graphic designer, I know what it’s like to have a chaotic brain constantly exploding with creative, visual ideas, but feel like your words are a mindf*ck.
Buried in client work, while your website copy falls down the never-ending to-do list, not properly expressing and articulating yourself to make you the “chosen one” for your dream client.
Well, I’m here to turn your talent, skills, and unique way of thinking into a sales system that works in the background.
I’ll help you book clients through your website, so you don’t always have to rely on posting, referrals, or your side-hustle lemonade stand (or maybe it’s an Etsy shop or OnlyFans account).
No judgment here.
Not your average tale of a gal who had big dreams of becoming a writer
Spoiler, that just wasn’t me.
I didn’t always have my head buried in a book or writing travel blogs.
I don’t have a journalism degree, and I didn’t win any storytelling awards at school—although I was jealous of the kids who did.
I was artsy-fartsy, lived for media studies class and had my emo rock music blaring headphones super-glued on at all times (that hasn’t changed).
In fact, I didn’t even know I could write, but I knew I could sell.
The “wtf am I doing” moment
After nearly a decade as a graphic designer + finished artist, I felt I was losing my identity (and mind).
The constant ugly crying and lack of control within the corporate and agency world was an anxiety spiral.
All I ever wanted was to help people through my creativity. But I don’t know how I ended up designing cheap plastic packaging and mocking up glitter-lipstick surprise packs for 10-year-olds, wondering, “Is this really my life?”
And even though there were dogs in the office, it wasn’t enough (that’s when you know something’s wrong), and I fell out of love with my passion.
The twist
Being a designer was all I knew. I was torn because I loved being creative, but I felt like a black hole.
Leaving a financially stable job was scary, but I couldn’t keep writing “dear diary, life sux”.
I quit with no direction, swapping the iMac for the apron at a chocolate shop (which I loved).
I honed my sales skills and learned copywriting on the side (with all that pandemic time in my PJs watching “Tiger King” — what a fever dream!)
I wanted my work to come from this new passion. I became obsessed with brand voice and persuasive copy, so I became a freelance copywriter.
The lightbulb spark
I started out doing a bit of everything. Experimented with different types of clients and projects, discovering what I enjoyed writing and finding out where my strengths were.
When I completed my first brand voice guide for a client, I felt totally in tune with my zone of genius.
I helped my client step into her “leader” identity, communicate more effectively with her audience, and define her brand voice.
I was bitten by the “I’m on to something here” bug, and I wanted to do more of these dreamy projects.
Getting paid for something I actually enjoy? F yeah!
The “let’s get my sh*t together” shake up
But as time went on, I realised I wasn’t clearly communicating who my services were best suited for, which led to some clients who weren't the right fit (yes, it happens, but when someone books a call with you thinking you are a “copyright law expert”, well, you know something needs to change).
I knew I wasn’t attracting the specific client I wanted to work with. One who immediately recognised my value and saw me as the number one choice to help them.
So, I decided to stop hiding, get clearer, and speak to my ultimate ideal client.
I pivoted my niche, took my brand voice up a notch, and refined my services.
This was my “website copywriter for kickass creatives” era.
The dream
Pretty quickly, I was working with website copy clients who lit me up. Not just ignited the fire, but poured gasoline all over it!
I was having energising conversations with designers and creating new connections with like-minded people.
My purpose was unfolding, and I couldn’t believe I turned a skill I didn’t even know I had into a business that felt like the stars had aligned.
Cliche, but like you know, whatever! (my fave Lisa Simpson reference).
This is what I support my clients with today.
Helping them boost their brand voice, articulate their offers, and show their dream client why they should be paid the big bucks to solve their problem.
Sarah provided an incredibly insightful audit of my website copy, and I had a major light bulb moment thanks to her feedback! She pointed out that I wasn’t letting my personality shine through, which made a huge difference.
Her advice to focus on my ideal client’s pain points and offer clear solutions—without being overly salesy—was invaluable. I’m so grateful for her expertise and highly recommend her to anyone needing clarity and direction in their messaging!
— Justine Newland
Branding Designer
BrandCo
Code of conduct (cool things I stand for as a copywriter for creatives, and a human)
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Your personality, combined with the thing you’re good at, is your secret weapon.
If you’ve ever been told you’re “too much” or that you should “be more professional”, tell em’ to sod off.
Staying true to yourself and attracting people who vibe with you is essential for website copy that is unique, impactful and matchless.
Say that swear word, speak your mind, make a mistake and love yourself for it. Don't change!
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True connection and relationships are formed through trust. I care about what you want to achieve and strive to help you get there. By trusting each other, the possibilities are endless.
And it’s not just trust between you and me (BFFs, right?) People place trust in businesses aligned with their personal values. I want your potential clients to feel at home with what you have to offer, feel comfortable and motivated, knowing they can rely on you to help them.
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Yes, you’re a creative whiz! But it’s not all about the visuals—creativity is in everything. I’m here to encourage you to be open and inspired by the unconventional. Creative angles in your copy, and pulling apart the real gold nuggets.
But it also starts with inspiration. Change the background on your desktop, try a new smoothie, walk the alternative route home, or listen to a new podcast. You’ll be surprised by what unleashes your creative side.
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I’m not here to keep you stuck in your ways. You are always evolving!
We work together to help you grow. Not just your business, but the way you feel about showing up online. I help you think not just about where you’re at now, but where you want to go.
I love a good confident transformation when someone says, “Things are totally different now”, or “I finally feel like my website is me now”, so let’s friggin’ do it!
Flick through these free copy fix resources
Choose your adventure (kind of like those special Goosebumps books)
Listen to my guest podcast episode with The Social Bolt
I joined magical messaging + marketing strategist Tahryn Bolt on her chart-topping podcast ‘How I Do Content’ in 2025. We chatted about how to show authority in your content, while sounding like yourself and keeping your sanity!
Read my fave blog post about why I niched down
Taking random copywriting jobs wasn't getting me anywhere in my freelance business. Here's the story of why I niched into website copy for creative service providers and finally started attracting the right clients.
Get the “Turn your services page into a client magnet” guide
8 easy-to-implement things creative businesses need on their website services page to turn visitors into perfect-match enquiries and bookings. Get yours now!
Fun stuff, no scrubs
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![Melbourne copywriter Sarah Marriott's black greyhound dog Rosie looking cute]()
In 2020 (the year of the pets and nothing else), my partner and I became proud rescue parents of a senior greyhound, Rosie. She’s actually a cat in a dog’s body. She doesn’t like going anywhere without a couch and only loves us when we have food. But we love her all the time, even on weekends.
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![Sarah on holiday in Denmark looking happy]()
I travelled to Europe and Scandinavia solo in my 20s (You MUST go to Iceland!) What I didn’t know was that this was preparing me for “entrepreneurial life”. Navigating challenges, making decisions on my own, and putting myself out of my comfort zone. It was the best time of my life!
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![multi-coloured large painting of Daniel Johns from Silverchair displayed at his exhibition in Melbourne]()
I am hopelessly nostalgic for ‘90s pop culture. Silverchair is my favourite band, and Buffy the Vampire Slayer is my favourite show (can you tell?) I also love the Scream franchise, I still wear one of those 90’s black tattoo stretch chokers, and I’ll dance to Mmmbop anywhere, anytime (usually the supermarket).
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![Sarah as a graphic designer at an art gallery standing in front of a painting of angel wings]()
I was fascinated by space, the planets, and aliens when I was a kid. Pluto will always be a planet in my eyes, and I hope to spot a UFO one day (as long as it only takes over the world in time so I don’t have to go to the dentist).
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![Sarah as a graphic designer wearing funny yellow-shade glasses mucking around at work]()
While I was a graphic designer, I took a short tour guiding course because I was bored with my job! I’m always open to learning new things, and my brain goes crazy with ideas for making money on the side. I never became a tour guide, but I learned that enriching your knowledge makes you really good at trivia nights.
Sarah understood my needs, my audience, and my offer, vision and values and used this lens as she reviewed my copy.
She offered impactful and engaging suggestions as well as sharing helpful tips and techniques that I can apply moving forward. She made the whole process extremely easeful and streamlined, and was super professional and communicative throughout.
— Alex Ballagh Holistic Wellness Coach Alex Ballagh Holistic Wellness
No messin’ about, grab your coffee and let’s get down to business!
I’m a website copywriter for creatives who deserve clients that understand their value and are ready to invest.
Getting booked and growing your business while “having a life” IS possible when your website sells for you, and is authentically you.
Let’s work together to get your website:
+ Booking you brand-new, dreamy, perfect-match clients
+ That turn into kickass projects that ignite your fire and transform your client’s business
+ That brings you sustainable income, without you worrying about where your next client is coming from
+ So you can get enquiries and bookings not only when you launch or sell hard on socials, but all year round to grow your biz.