Website copy audits for action-takers ready to get booked
If you want to ditch the never-ending, second-guessing, tedious copy-tweaking nightmare and apply what actually gets your dream client to say heck yes, you’re in the right spot.
I’ll give you personalised, professional feedback on your website copy, so you can finally set your site up to sell—no more midnight headline hangovers.
Ready to go all in on your words with a mocha-sipping website copywriter by your side to support you?
You want enquiries and bookings specifically through your website, without having to rewrite your copy for the 100th time, pulling your hair out because nothing seems to land.
You’ve tried gluing the gaps with phrases like “I help you stand out” or “I’m passionate about what I do”, but it still sounds iffy and not hitting the mark.
It’s time to wake up to what’s not working and find out how you can fix it, so your copy can attract and convert on autopilot.
A website copy audit will make you think, “Why the f didn’t I do the damn thing sooner?”
Because all that time and energy you’ve spent messing with your copy week after week, month after month, without knowing what actually works, is costing you clients (and your sanity).
You need clear direction, specific suggestions tailored to your niche and explanation why these work, so you can update your copy with confidence, without the constant “I can’t even”.
So, it’s time to get help from a website wordy gal (that’s me again, ahoy!) who can look at your website from a fresh perspective—not cross-eyed and mushed brain like you are right now!
The Persuasive Blind Spot Audit
5-page Website Copy Audit
Designed for creative service providers like you who want to:
Sprinkle your power-packed personality into your copy so it’s your brand down to a tee.
See examples of persuasive copy you can apply to your website yourself (past clients have even said this is helpful for other areas of their marketing, not just their website!)
Make your website copy clearer and more targeted so your dream client goes “shut up and take my money, in fact, take my car, too”.
No BS and no boring, basic feedback or surface-level advice (sorry ChattyG). It’s practical guidance for the creative self-starter who is sick of their website not converting, and wants to finally crack the code to aligned enquiries popping off in their inbox.
What’s included in a website copy audit?
Critique
1.
Comprehensive critique of your current copy for up to 5 website pages so you can see exactly why your copy isn’t doing its job and how to fix it.
Suggestions
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Messaging improvement suggestions so you can target the right audience and sell your offers with persuasive copy.
Analysis
3.
On-page SEO analysis and improvement suggestions so you can increase your chances of getting found online.
Document
4.
Easy-to-read, all-in-one Google Doc so you have everything in one place—yours to keep!
Chat
5.
60-min 1:1 walkthrough video call for clarity and your burning questions answered.
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Estimate 2 weeks
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$999 AUD*
*I’ll take a peek at your website first, so I can give you an accurate quote.
Clients who are killing it with copy clarity
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![Website copy audit client Hope Nicholson]()
Before working together, I was overwhelmed and panicked. Frustrated that I really needed to get my new website live, and yet unable to get 'there' because I was so caught up in my own head.
Having you perform the copy-audit was hugely monumental for my business at the time, not just because you helped me get the words that I didn't have myself. But you gave me clarity and momentum, which supported me to take huge leaps forward in a short space of time.
So even though it was a 'website copy audit' it was actually more of a 'brand words identity audit' which I was able to implement across all marketing and comms, not just website audit. This is the kind of consultancy-level energy and transformation that is priceless!
— HOPE NICHOLSON
Owner + lead of marketing
Brand creative agency Studio Crema -
![Client review from Rachel Caborn for website copy audit service]()
Sarah audited one of my sales pages and the feedback was amazing. Not only did she highlight what was already working well, but she was also really clear on what could be improved and why.
She helped me see exactly where the gaps were and gave super specific examples of what to change, tweak, or add. It made updating the page so much easier and only took me about an hour to implement everything.
The page feels so much stronger and I feel more confident with it now I've had her eyes on it. Thank you Sarah!
— RACHEL CABORN
Email Marketing + Launch Specialist -
![Copy audit client testimonial from Studio Slatem]()
Sarah audited my website copy and gave me excellent tips for transforming my website into a sales website rather than a brochure website. Allowing me to be more confident in sharing my site and getting sales from ideal clients.
Would highly recommend Sarah for any website copy project or audit.
Looking forward to working with Sarah again.
— SARAH COWAN
Brand Strategist and Graphic Designer
Light + Dark Studio -
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Sarah’s audit honestly felt like a breath of fresh air. She saw things in my copy that I hadn’t noticed and her feedback was thoughtful and super actionable.
I walked away feeling clearer and more confident about how I’m communicating my value. It was like she got inside my head and helped me say what I really meant!
— JESS DALLI
Owner & Illustrative Designer at Jess D Doodles -
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Sarah's audit of our website was incredible.
It was so nice to have a fresh perspective from someone that has so much experience and attention to detail.
I will be implementing all of Sarah's recommendations, and I can't wait to work with Sarah for further copywriting!
— ELLEY MENSA
Founder of Noia Chocolate -
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When I first read my audited 'About’ copy by Sarah, my reaction was Wow! It was just what I needed-fresh professional eyes that knew and understood how to convey my copy and make it sing!
Sarah addressed my concerns, suggested ways of elevating the copy, and all in all made it tight, concise and direct. I’m so much happier with it now. She's professional, knowledgeable and great to work with.
As a small business, bringing Sarah on board to do her magic freed me up to focus on other areas of my business.
— ELIZABETH
Founder of Okensi Studio
This is how we do it
5 easy steps to kickass copy
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1. Coffee + chinwag
Let’s have a 15-30 min chat to see if we're a good fit. Afterwards, I'll take a sticky beak at your current website so I can put together an accurate quote for you to mull over.
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2. Lock it in baby
When it’s a heck yes, you'll get a fun questionnaire so I can get inside your head and understand what you want to achieve with your audit. You’ll also get a simple client agreement and 50% deposit invoice to get the ball rolling.
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3. Critique & compile
Now we're cooking with gas! I'll go through your copy with my detailed, expert eye and do a full critique of up to 5 website pages. I’ll compile all my suggestions into one simple, easy-to-read Google doc.
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4. Deliver & review
Once your audit is complete, you’ll get your final doc, and we’ll do the final invoice. Then we'll book a 1:1 video call so I can walk you through it and you can ask any questions. You'll also get the recording to refer to whenever you need.
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5. Over to you matey!
Armed with your audit doc and call recording, you’ll have everything you need to get to work and make your website copy friggin' kickass. Time to get those dream bookings rolling in!
Sarah did a full website copy audit of my 4 year old DIY website. I'd been tweaking it over the years, but not really based on much other than trying to make it sound like I knew what I was talking about (so, basically just vibes).
I knew I needed guidance but also still wanted to write it myself. When I hired Sarah to do the audit, I expected to just get help with tips to improve my existing copy, what I didn't expect was getting help with my website structure as well.
She suggested sections I should add and remove, reasons why and with examples and prompts to help me get there.
She helped me build a "grown up" version of my website, and most importantly she pushed me out of my comfort zone. I feel like I project a lot more authority and legitness when you visit my updated pages now, but they also feel like they have a heckova lot more personality and quirk which now feels more aligned to the rest of my brand and business.
I don't think the term "audit" accurately sums up this service enough, it's soooo much more than that!
— AMY SLATEM
Brand Designer and Illustrator
Studio Slatem
My DIY with guidance website copy audit service is for you if…
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You’re getting sick of constantly changing your copy (it’s the “perfection obsession”) and still not getting dream clients in your inbox. Each time, you feel closer to the right words, but they’re still not landing, and you’ve hit a dead end at Schitt’s Creek.
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and you want them to target your dream client from the get-go. Or maybe you need to make some updates and need a wordy gal to point you in the right direction.
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that fits your new, elevated vibe, but don’t quite know how or where to sprinkle it in.
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In fact, you enjoy it (sometimes). You have the time and motivation to get stuck in, and you’ll actually get sh*t done once you have the tools and guidance to get going. You’re ready to rumble!
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Getting feedback from AI was quick and convenient at first. But AI only does what you tell it to do, so it may not be looking for the right things! You need an actual human (me, hi!) with attention to detail who knows what gaps to spot (and let’s face it, doesn’t agree with you for the sake of it—I’m looking at you, Chatty G). I’ll give you more in-depth feedback, so you get a proper second opinion from someone who lives and breathes website copy (and has the receipts to prove it).
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You want to see how you can apply persuasive copy examples to your website, and you love learning as you go. Writing your own copy helps you immerse yourself in your brand and improve your skills for other parts of your marketing beyond your website.
I have always created my own websites and written my copy. When I reached out to Sarah for a website audit it was with the intention to understand more about what I was doing and how to make my website better.
I was a bit tired of shooting in the dark or looking at what other people in my circle had on their websites. I wanted to make sure my website worked for me. Working with Sarah was very smooth.
The audit process is organised very well and Sarah is very responsive in her communication. I am also in love with the audit document itself - it is easy to follow, understand, and navigate. What I loved the most is that Sarah not only noted what could be improved but also gave examples to model the copy after.
I definitely recommend working with Sarah to everyone is tired of DYI-ing every part of their website and wants to get expert eyes on it!
— NICOLE GUEORGUIEVA
Feminine Productivity Coach
Soulfully Nicole
Website copy audit FAQs
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Not at all! While my website copywriting services are tailored to creative service providers, I’ve worked with other rad industries like health + wellness, pet, food + beverage and fashion. I’m open to working with any business that’s ready to use their website as their round-the-clock sales tool. Feel free to snoop my portfolio.
I can adapt my processes to suit your industry, so please reach out, say ahoy and let’s see if we’re a good fit!
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A website copy audit is a comprehensive critique of your current website copy. I give you personalised, actionable suggestions for what’s not working, why and how to fix it, so you can rewrite your copy with confidence. Think of it as copy for creatives who like learning on the job!
If you don’t want to write your copy yourself (cbf am I right?), then done-for-you website copywriting is a more suitable option, where I write the whole damn thing for you, so you don’t have to lift a finger.
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Yep, I can offer copy audits for all three options! Please note that on-page SEO analysis is not available for single-page audits. Contact me for a custom quote and let’s get down to business.
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This is so I can assess what level of support I need to give you. Not everyone’s website is at the same level, and some might need more guidance than others. This will help me to get an idea of how much work would be involved and roughly how long it will take. After our initial coffee chat, shoot through your website link, I’ll take a snoop, and email you an accurate quote. Prices start from $999AUD.
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My website copy audits include an on-page SEO suggestions and analysis report, completed by an experienced SEO content strategist (my partner in crime).
Your copy will be analysed, showing where your current SEO keyword and credibility signal gaps are. You’ll get suggestions for how you can improve your on-page SEO to increase your chances of getting found on Google and related search engines.
I cannot make any promises to you about being recommended on AI search platforms (e.g. Claude, Chat GPT etc). AI search visibility relies on more than your copy alone. Effective AI search methods change rapidly and are evolving, and there are many different strategies you can take.
What I can promise is that your on-page SEO suggestions will align with proven methods for how businesses are found online. If AI-search visibility is a priority for you, I recommend consulting with an AI discoverability expert who specialises in this area.
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Good question! A proofread checks for things like typos, grammar, and clunky sentences, ensuring your copy reads clearly and effectively. My website copy audits go way deeper. I look at your messaging, structure, persuasion gaps, and how your copy can turn visitors into enquiries.
While I may point out spelling errors, my website copy audit is not a full proofreading service. A round of proofreading is included in my done-for-you copywriting service instead. If you specifically need proofreading services, I recommend consulting with a professional proofreader.
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Yes! If your website isn’t live yet, I can audit your copy if everything is completed in a Google Doc, ready to go. It needs to have all your finished copy for all your potential website pages. I do not audit strategy, planning, or messaging bible documents.
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This is a kickass audit service that gives you a comprehensive critique and actionable guidance. You won’t get full done-for-you, ready-to-go copy, but you’ll get suggestions, examples and prompts so you can rewrite your copy with confidence. Think of it like having an expert second pair of eyes that can show you what's currently working, what's not, and how to fix it.
You will need to have the time and motivation to get stuck into your copy yourself. But if you’re totally cbf and would prefer me to write all of it for you instead, check out my done-for-you website copywriting service.
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This is why a 60-min, 1:1 call is included in your audit package. It’s so we can go through your audit together and answer any questions you have in real time. I want you to have crystal-clear clarity on my advice and suggestions, so you can hit the ground running.
Recorded walkthrough videos are good (like a Loom video), that some copywriters provide, but I want to give you personalised support so there’s no second-guessing. We’ll have a conversation, rather than me just telling you what to do (unless that’s what you want). The call will be recorded, and I’ll email it to you afterwards, so you can refer back to it whenever you need to.
If you need further support, I can give you a second check-over or extra audit rounds, but these will be quoted separately. Let me know after our call if you need more support, and I’ll give you a custom quote.
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Unfortunately, payment plans are not offered for website copy audits. I accept a 50% deposit upfront, then the remainder once your audit is completed.
I only accept a split payment plan for my done-for-you website copy service if we work together on the 8-page package.
Ahoy! I’m Sarah, your true crime podcast listening website copywriter
I love supporting creative service providers with their website copy through my A+ Copy Method.
I know how challenging it can be to write your copy yourself without guidance (cue the rage and perfection obsession). Especially when you’re so friggin’ good at the visual side of things, but you could really do with a trusty professional (me, hi) to help you get your words moving, attracting, and converting.
Whether you need a full website copy rewrite or actionable advice to get your copy luring in the right clients, I’m the wordy warrior for you.
Ready to finally get the right fix for your website copy?
Time to sort out your sh*t and start attracting perfect-match clients!