Trusted (and terrific) copywriter for creative collaborations
Let me be your kickass white-label copywriter or go-to referral for support with your client website projects.
Sick of saying “copy not included” like a broken record?
Your clients come to you because they are obsessed with your website design style and can’t wait to snap it up for themselves. You deliver everything to them from the design to the back end, to ongoing support.
But when they ask you to write their copy, you say something like…
“Copy not included”
“You’ll need to supply me with the copy”
“I’ll put in placeholder text for now, but you’ll need to write the copy”.
Projects blow out your timeline…
You’re stuck waiting for them to send the copy. In the end, you fill in the gaps for them out of frustration, and before you know it, you’ve over-delivered, editing copy when it’s not your forte.
But you wish you had a go-to copywriter you could collaborate with to get the job done right, making your client’s website twice as powerful and ready to drive those sweet sales.
I’ll handle the copy, you focus on your awesome designs
Lucky for you, I’m an ex-graphic designer turned strategic copywriter, so I understand that website design and copy are a match made in heaven.
There’s no point in spending all that time and effort to give your client a high-quality, functional website design that pops out eyeballs, only for the copy to be crap, fall flat, and not convert.
But you can rest easy knowing the copy is written by an expert website copywriter (me, hi!) and you can focus your time and energy on what you do best without the extra stress.
Collaborating with me, your true crime-podcast-listening copywriter means…
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Copy made to connect and sell
Considers the client journey
Easily fits into your website design
Creates a strategic user experience
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No copy requests, like “change this word to that word” or “put a full stop here”, I’ll take care of that.
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Who feel supported end-to-end because they’ll get a full, high-converting website.
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Focus on your zone of genius, without stretching yourself thin, writing the copy when it’s not your thing.
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With a background in graphic design, finished art, marketing + sales, and Buffy the Vampire Slayer trivia (that one is vital to the process).
Sarah and I recently worked in collaboration together on a website design, I designed the website and Sarah created the copy, I couldn't be happier with how things went!
Sarah is great to work with, she is a fantastic creative partner, excellent communicator, very mindful of deadlines, and of course a wonderfully talented copywriter that really gets the essence of the brand.
When working with Sarah you feel like you are a team, she is open to my creative perspective and in-put whilst also offering her expert opinion to elevate the work we produce together.
— JOANNE TAPODI
Branding + Squarespace Expert
Joanne Tapodi Creative
Who do I collaborate with?
Website designers, graphic designers, and creative studios who:
+ Value website strategy as a whole. Design + copy = powerhouse.
+ Want to deliver a bigger and better service to their clients without running themselves into the ground.
+ Have an influx of jobs with copy requests coming through, and want to take them on without compromising their schedule.
+ Want a trusted wordy gal they can call on who sticks to timelines and can adapt to their process (me, hi!)
Creative Collaborations FAQs
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Whichever suits you best!
I’m happy to be your white-label copywriter, where you handle all client interactions.
If you’d prefer a trusty referral partner, I’d love to be one! Refer me to your client, and I’ll handle the copy while working alongside you.
We can share notes and timelines to ensure clear communication, that expectations are met, and that the project is delivered as effectively as possible.
Fill out the form below, and let’s have a chat about it.
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Whichever option suits you best. You can include my rate in your quote to your client, or you can ask them to pay me directly. You can find my current package prices on my website copywriting service page here. If you’d like to have a chat, we can work out the finer details like payment methods and the nitty-gritty. Fill out the enquiry form below or book a call with me here.
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I’m here to help you however you need, so let’s work out a process and timeline that works for both of us. My general copywriting process takes 4-6 weeks for 5 pages, and I usually recommend writing the copy before you start your design.
However, depending on what you need, I can fit into your existing process and timelines by customising my process. There may be some things included in my general copywriting package that you may not need (e.g. some strategy work, because you’ve already done that part).
It’s best we have a proper chat about it first, so we can come up with a plan together (yay, teamwork!) Enquire below or book a call with me here.
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Whatever you like! If you want me to white-label for you and stay behind the scenes, that’s cool with me. If you prefer to disclose to your client that I’m writing the copy for them, that’s fine too. If you want it to be a full kickass collaboration, working together and your client communicates with both of us for our individual zone of geniuses, I’m also down for that. I’m here to help you however you need.
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Yes! I partner up with an experienced SEO content strategist, so your client’s copy includes strategic keywords and phrases search engines like Google respond well to, plus optimised meta descriptions and titles for the backend.
A note on AI search (ChatGPT, Claude, etc.): I can't guarantee that these tools will recommend your site. AI search is still quite “new” and constantly evolving, and results depend on more than website copy alone. Things change quickly, so it’s worth being cautious about services that promise or guarantee AI visibility.
What I can promise is that the copy is written using current, proven methods that align with how people find businesses online.
Advanced SEO services are not available. Feel free to reach out if you have any other questions about SEO.
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Brand voice is a meaty part of my copywriting services, so if your client has an existing brand voice, I will match it in their copy. If your client has an idea of their brand voice and needs it amplified through their copy, I can do that too. I’m allergic to generic copy, so that means your client will get copy that reflects their unique brand voice and sounds human. If your client doesn’t have a brand voice and needs a full brand voice guide done before we get stuck into the copy, I also offer this service. Reach out to me for more deets about brand voice guides.
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My website copywriting services are primarily suited for service providers. But I’m open to product-based businesses for pages such as the homepage, about page, mission page, FAQs page, etc.
At this time, product descriptions are not included. This is because product descriptions require a different level of copy services, ecommerce platform knowledge, more time and advanced SEO techniques.
If your client needs a refresh with the existing copy for the descriptions, without advanced elements, I can help you with that! Feel free to fill out the enquiry form below with all your Qs.
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At the moment, I’m focusing on website copy projects. This also includes stand-alone sales pages.
If you have a lightbulb moment for how we can collaborate on something else, I’m intrigued! Feel free to reach out, I’m always open to learning about opportunities.
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Hell yeah! If you have a podcast you think I’d be good to chinwag on, I’m down. I’ve guested on 4 podcasts before, so ask me for links to listen. And guest blogging, you betcha! I may also be up for things like giveaways, so fill out the contact form below or contact me here to have a chat.
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Yes! I help designers and creative service providers get perfect-match enquiries and bookings from their website even when they’re offline. Check out my copywriting services page or reach out if you’d like to work together!
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Fill out the form below, or book a call here, and let’s get this show on the road! If you have a general question, feel free to DM me on Instagram or LinkedIn and let’s start the convo.
As a SEO content strategist partner, I’ve been collaborating with Sarah on multiple website copywriting projects over the past year, and, from beginning to end, it’s always an easy, smooth process, that’s also super fun!
The communication from Sarah is fantastic, and I’m regularly kept up-to-date and in the loop throughout our projects. She remains open to feedback and having discussions, so it’s a truly collaborative experience, where we both bring our respective skills to the table to achieve the very best result we can for the client.
Sarah is an incredibly talented website copywriter, and she really cares about her clients; using her well-honed expertise and experience to make sure they receive copy that’s just right for them. That dedication and professionalism is clear as day whenever we work together, and never fails to impress me.
Anyone looking to team up with a skilled copywriter (who’s also a pretty awesome human!) will be very glad to have found Sarah
— JENNIFER JOHNSON
SEO Content Strategist, Content Writer + Editor
Want to partner with a copywriter who amplifies your website services?
Fill out the form below if you think we could be a fun, professional duo like Wayne + Garth (party time, excellent!)
Can’t wait to have a coffee chat with you.
Let’s buddy up, buddy.
Fill out the form, and I’ll get back to you in a jiffy!
Quick heads up: I love hearing from people who are genuinely interested in collaborating or want to learn more about my services and how I can help. If your enquiry is a cold pitch or promotional message, you won’t receive a response, soz.