Booked in the background blog
Website copywriting tips, evergreen strategies, and freelance insights for creative service providers who are ready to use their website as their number one sales tool.
How to write personality-led website copy (with real brand voice examples)
Socials full of life but your website copy feels a bit flat? Here’s how to bring your real-life personality and brand voice roaring back onto the page. Includes a personality-fuelled client case study!
How this brand designer wrote a simple and effective services page using my free guide
Kickass case study: how this brand designer used my free guide to refresh her services page copy, including her headline, packages and process. Now she's set up for perfect-match enquiries from dream clients!
Why is my website not converting leads? (And how to fix it)
Visitors are landing on your website, checking out the goods, but leaving without enquiring. It could be because of your website copy. Take the easy quiz to see what your website actually needs right now and how I can help.
How to turn social media interest into enquiries with your website copy and email list
Your social media is creating interest, but it's not turning into enquiries. In this recap of our first LinkedIn Live, Rachel Caborn and I unpack what your website and email list need to do to turn that interest into clients.
Why creative service providers should list their pricing on their website
Don’t have prices listed on your website? You could be attracting the wrong clients. Here's why being transparent and including your pricing can build trust and bring in the right ones.
How to keep the enquiries coming in when your website is under construction (without living on Instagram)
Your website is under construction, not your business. Here are 4 things you can do to make sure potential clients can still find everything they need without you burning out on Instagram.
The A+ Copy Method: The one framework designers and photographers need for perfect-match enquiries
I'm pulling back the curtain on my signature framework, The A+ Copy Method, that I use for done-for-you website copy clients. See why it works for creatives and how it works in a real client case study.
What really comes first in branding and websites–the copy or design?
Copy or design, which one comes first? It's one of the creative industry's biggest debates, and the answer might surprise you. Let’s break it down with a pretty cool brand designer (Amy Slatem) and website copywriter (yours truly).
Why niching into website copy for creative service providers saved my freelance business
Taking random copywriting jobs wasn't getting me anywhere in my freelance business. Here's the story of how I niched into website copy for creative service providers and finally started attracting the right clients.
Before you DIY your website copy, read these 5 tips first
Ready to leave the pre-pandemic vibes behind? Start here: 5 copywriter-backed tips to help you write website copy with clarity, creativity and none of the cringe.
FREE DOWNLOAD
FREE DOWNLOAD
Are you ready for your services website page to become a sales tool that gets you perfect-match enquiries and bookings?
If you’re DIYing your website copy, you’ll want to get a head start with the ‘Turn your services page into a client magnet’ guide, made by a creative, for creatives.