The one framework designers and photographers need to get perfect-fit enquiries and bookings through their website
Are you a designer or photographer sick of your website copy not bringing in enough aligned enquiries from the premium clients you deserve?
No matter how many times you tweak that headline for the 100th time, or try to make your words “punchier”, nothing seems to land (and DON’T get me started on how many times you’ve changed your portfolio page layout).
You’re so done with trying, and now you’re ready for a wordy rescue mission to get that sh*t sorted for you!
The reason it feels so hard is that you haven't found the right approach to make your website copy sound like you while also selling for you.
Lucky for you, I'm here to show you how my A+ Copy Method, within my signature approach, The Booked In The Background Framework, is built specifically for creative service providers (designers, photographers, copywriters, marketing professionals and studios).
Grab your coffee and let’s dive in!
First, what is The A+ Copy Method?
I developed this method to ensure your website copy has all the right juice to attract and convert your dream client.
Because we all know that good website copy isn’t just about how interesting your words sound on a page. The purpose of your website copy is to be strategic to:
Speak directly to your dream client so they know you are the right creative service provider to help them solve their problem
Show why you are different from your competitors and why they should choose you
Articulate your value and justify your prices by showing the transformation and results you provide
Connect with your reader on a deeper level, showing your unique personality so they vibe with you and think, “this person is like me”.
Lead them down the right path to motivate them to take action.
My A+ copy method is a 3-step process I use in The Chosen One Website (my done-for-you website copywriting service) to hit all the stops so your ideal client hits that “let’s work together” button!
The A+ Copy Method:
→ Analyse: We uncover what’s missing, what’s working, what’s not, and where you can stand out, so you don’t sound samesies as your competitors.
→ Amplify: We amplify your voice and articulate your positioning so we can highlight your specialty and why you’re the perfect match, luring your dream client in.
→ Attract: We build strategic, persuasive copy designed to guide the right people to enquire, without you having to be online (wouldn’t it be nice?)
My A+ Copy Method within my Booked In The Background Framework has 3 power-packed steps to help showcase your brand voice front and centre while guiding your potential client to enquire or book a call.
How I started using the A+ Copy Method to give my clients website copy that sounds like them and sells for them
Every creative service provider has a process for working with a client. Things like your research, planning, strategy and execution process. But a lot of the time, you may not stop to think about it—you just do it.
By taking the time to analyse my creative process from start to finish, I was able to identify what I actually do, how I do it, and how it delivers results for my clients. Then I mapped out the steps and bottled them into a powerful 3-step framework I take all my done-for-you client projects through.
But my process wouldn’t have been possible without learning from incredible mentors. It’s not something I just pulled out of my ass. I’ve been mentored by expert professionals like Bossy Copywriting, Wordfetti and Nadine Selina. So with their advice, guidance and mentorship, I got more confident in trial and error, developing the process and sticking to it.
A couple of years ago, I was just like you. I was worried that if I stepped away from the laptop, people would forget about me. So I would constantly turn to social media or hope that referrals would come through.
But since niching down into website copy for creative service providers, I’ve seen the power of how websites can attract better-fit clients without being online 24/7.
Once I started properly applying my framework, here’s what I was seeing happen to my clients:
Less stress about being “on” all the time, giving themselves space from social media and using their website as their main sales tool. They can now focus on their website pages doing the hard work for them, and spend more time on things like blogging or the platforms they enjoy.
Feeling confident that their website fully represents them and the level they are at now, feeling excited to send a potential client their website link without hiding under their desk.
Bringing in better-fit enquiries because their words properly communicate what they offer and why they are the chosen one for their potential client.
Why The A+ Copy Method works specifically for creative service providers
This method isn’t a good fit for just any niche or business.
That’s because the creatives I work with are at a specific point in their journey. If this is you, then you are a perfect match for the A+ Copy Method:
You are not looking to “find” your brand voice. You already know it, but you get stuck when trying to translate it and amplify it into words that sell. You’re already using it naturally on social media and in conversations, but website copy is a whole different ballpark. That’s why this method is brand-voice-focused, bringing it to life and amplifying it through your words so it’s 100% present and 100% you.
You already have a website and your design sorted (because you’re a creative whizz). You know how powerful your website can be; you just need to give it the time and attention it deserves. That’s why this method is strategic: it ensures your copy aligns with buyer and marketing psychology, so your reader gets all the info they need to make a clear decision (and works seamlessly with your kickass design).
You’re not “struggling” to find clients. You’ve levelled up, you’re booked and busy, but most of your clients come through either social media, referrals or connections. You want an easier way to attract more of the right enquiries with a system that works in the background, without you having to do manual work all the time (aka posting portfolio carousels til the cows come home).
That’s why the A+ copy method ensures we address your dream client’s pain points and desires effectively, speaking to the need for your service and the cost of not investing with you. We also show your process in your portfolio so they can see what’s possible for them. So it’s not about attracting everyone and anyone; we’re targeting your specific dream client, so they are prompted to reach out to you with confidence.
You’re totally ready for your website to be the natural next step in growing your creative business!
Client case study: Elisabeth Barnes Studio
My wonderful client, Squarespace web designer + copywriter Elisabeth Barnes (Elisa for short). This is a snippet of her awesome updated website copy that positions her as an expert in her niche and attracts aligned clients, thanks to my A+ Copy Method.
Last year, my client Elisabeth (but you can call her Elisa for short) was hiding behind a website that didn’t represent her. This year, it couldn’t be more HER.
Here’s what happened when we worked together, and I applied my A+ Copy Method to her website copy project.
Elisa is a Squarespace website designer and copywriter.
Yes, she’s a friggin’ copywriter! So, she could easily write her website copy herself, right? Well, that’s exactly what she did.
But the problem was that she was too close to her own business to sort out her ideas and articulate what she really wanted to say (does that sound familiar?)
So her website copy turned out sounding:
Like a “professional” version of herself that she left behind at her corporate, soul-sucking job
Not specific enough and not properly addressing her client’s pain points and desires
A watered-down version of her personality that didn’t reflect her sassiness and vibrance
Like she wasn’t embodying her dream client’s language enough, so there was a disconnect.
When she refined her ideal client and restructured her packages and prices, she needed someone to take the website copy task off her hands and turn it into something that made her a client magnet.
That’s where I popped out of the shadows, with my A+ Copy Method inside my Booked In The Background Framework. Designed for creatives who want website copy that connects + sells, while you watch Netflix and hang with your dog (aka being offline).
Here’s what we focused on:
Looking at her industry space and spotting where everyone was blending in. It was very obvious where Elisa already stood out (she just wasn’t owning it yet) because I could see how her competitors positioned themselves through their copy and how we could make her different.
Pulling her brand out of her head and into something tangible. Not how it looks, but how it feels to land on her site and read her words (and inject her sassy, bold brand voice!) We amplified this by channelling her personality traits and creating the space for her brand voice to be front and centre.
Shaping the messaging so it actually guides people somewhere, instead of leaving them to piece it together on their own. With strategic methods in mind and each section serving a purpose, the SEO-optimised copy properly led her viewer to want to work with her, inspiring them to take action.
Now, Elisabeth’s website is set up to sell for her, while reflecting her unique brand voice, without her second-guessing.
She now uses her website as a powerful addition to her social media to book dream clients. Look at the awesome results she’s had since we worked together:
I’m so glad I got to work with Elisa, because this was by far my favourite copywriting job to date!
Let’s wrap it up
Established creatives like you and my client Elisa are exactly why I love giving you personality-packed, strategic copy that turns your website into your round-the-clock sales tool.
I knew there was a need for website copy that truly showcased creatives’ experience, expertise, authority and personality.
Now, I use my A+ Copy method with every done-for-you website copy client.
I’ve even adapted it to my copy audit service too, The Persuasion Blind Spot Audit. So my audit clients still get all the goodness from the framework, just suited for a DIY-with-guidance option.
This has been a game-changer for my clients, and I can’t wait to keep helping creatives like you feel confident they can sell with ease, thanks to website copy that gets you booked in the background.
If you’d like to know more, check out The Chosen One Website or The Persuasion Blind Spot Audit.
Or, to get started for free, download my ‘Turn your services page into a client magnet’ free guide. You’ll be able to get cracking on your website straight away and start getting more aligned enquiries from dream clients through your services page.
