How this brand designer wrote a simple and effective services page using my free guide
Are you updating your creative services or packages? If you said “heck yeah I am”, then your services website page (aka the underrated money-maker) needs to clearly articulate why someone should pay you the big bucks for your services.
Recently, I upgraded and relaunched my free service page copy guide, ‘Turn your services page into a client magnet’. But before I did, a kickass brand designer, Katie Mont, gave me some pretty rad feedback after using the guide to help her rewrite two of her service pages.
In this blog post, I’m showing you three main sections of Katie’s service page that she applied my advice from my guide, so you see what she did and why it works.
So how did she go? Let’s find out!
About the rad brand designer
Katie Mont is a branding and packaging designer from Denton, Texas, helping cannabis and craft beverage founders build a brand rooted in strategy and bold design, giving them the confidence to grow.
She recently niched down into these particular industries and evolved her offerings, so her services pages needed a good update to reflect the dream client she wants to attract now.
‘Turn your services page into a client magnet’ came to her at exactly the right time (I’m pretty good like that 😉) and she used it to help her refresh her two main services pages.
Let’s take a peek at the copy on her ‘Launch and Rebrand’ service page and why it works.
The services page stickybeak
Headline and subheadline
I love this main headline and subheadline because it’s clear about what’s on offer and exactly who it’s for. You don’t have to burn mental energy to figure out what you’re about to read, and straight away, you know that these are services for premium brands from the “justify your price tag” line.
In the first step of my guide, I show you what your headline and subheadline should include to entice your potential client to keep reading.
Katie has applied my advice, being specific to her ideal client. “Cannabis and craft beverage founders” means she’s targeting a particular industry, filtering out unaligned clients in other industries. “At pivotal moments” means she caters for the different stages her clients are in, whether it’s starting out, launching or scaling, which she makes clear in her design packages further down the page.
Katie’s main headline and subheadline are specific, clarifying what she does, the industry professionals she works with and the stage of business they are in. This ensures she attracts the right-fit clients and filters out unaligned ones.
Services/packages
Breaking her different services down into 3 distinct sections works really well. This means her potential client can pre-qualify themselves for which service suits them best, based on where they’re at in their business journey. She includes an overview paragraph, then the nitty-gritty: what’s included, timeline, and pricing.
Each of Katie’s packages clearly shows what it is, who it’s for, what’s included, the timeline, and the cost, so there’s no confusion among the three options.
I love how her overview paragraphs for each service appeal to the type of client who would need this particular service. So she isn’t just talking about the service itself, but why someone would actually need it, and the transformation they can expect.
These are all things I recommend in step 4 of my guide to clearly lay out the information about your packages. You want to make it clear to your potential client what they are going to get and the benefits for them. And because Katie wants to attract premium clients, showing her pricing keeps everything transparent and reduces the time and energy she spends on custom quoting (you’ll come to know that I am a huge advocate for displaying your prices on your website!)
Showing the deliverables, estimated timelines, and pricing builds trust straight away and gives her reader the information they need to decide if that particular service is for them—no umming or ahing.
Method/process
Katie has named her signature process/method (The High-Yield Method), which is great for establishing trust and making her memorable (just like how I’ve named my persuasive website copy framework: The A+ Copy Method).
She’s also made the process even clearer and easier to read by breaking down each step into mini-steps, so her potential client knows exactly how Katie’s brain works and what’s in it for them. This helps them imagine going through the process with Katie.
Step 5 of my guide discusses the importance of sharing your process and keeping it simple. She’s taken my advice to use visuals to break it up and incorporate her unique approach. And I also love how she’s gone the extra mile by reinforcing her authority and credibility with “ten years of marketing and design”. This shows that Katie knows her sh*t!
Katie maps out her process, establishing trust and showing her expertise and experience. Her potential client can see how easy it is to work with her because her process is clear and organised.
Writing your services page doesn’t have to be complicated
Using my guide, Katie has kept her services page simple and easy to read. It’s clear that she didn’t overthink it, and she’s emphasised why she is the top choice for her potential client. Her bold brand voice is also consistent throughout, making her copy engaging and on-brand (I particularly love her “with teeth” phrases!).
And because Katie had my copy guide to help her, she didn’t have to start from scratch. She had a strong starting point, so it was easier to structure, refine, and actually get it done without second-guessing, dwelling on it for months or waiting til it was “perfect”.
Imperfect action is what actually moves the needle in your business. You just have to make a start, trust yourself and get that sh*t out there.
Now Katie can confidently sell her services to her ideal client because she has articulated her value, clearly laid out all the important details, and positioned herself as an expert in her niche.
Here’s how Katie went from stuck to standout with her services page…
“When I made the move to finally niche down into my favorite industries after years as a generalist brand designer, I had my work cut out for me. Sarah’s guide was an absolute game-changer for structuring my new Services pages.
While many copywriting guides focus on the homepage, Sarah provided a clear, step-by-step framework for structuring my value, my packages, and my process in a way that actually connects with the right clients, right now.
Since launching the new pages, I’ve been able to connect with new, epic clients and get them set on the path to growing their brands!”
Grab your free guide to get more perfect-match enquiries through your services page
If you want to be like Katie and refresh and relaunch your services page with confidence, ‘Turn your services page into a client magnet’ is here and ready to get you those dreamy clients.
You’ll get a step-by-step guide to the 8 main sections creative businesses need to include on their services page, why they work, and a real client example to back it up (so you can see how to write yours). Because your potential clients are not attracted to a dull list of deliverables. They make decisions based on trust, connection, specificity and clarity.
Your services page is your underrated money-making page, so it needs to speak directly to them and give them all the information they need to be like “I need to work with this kickass person right now!” and I’m here to help you get there.
About the guest gal:
Katie Mont is a Denton, Texas–based brand strategist and packaging designer helping cannabis and craft beverage founders build bold, shelf-ready brands with teeth.
Drawing on a decade-plus of design execution, startup leadership, and corporate marketing, she skips the creative fluff to deliver loud visuals and compliant systems. She works with CPG founders at pivotal moments—launching or expanding—to give them the strategic clarity, shelf presence, and confidence they need to sell more products and scale.
Her work turns complex regulations into effortless, high-impact packaging that makes founders proud of what they put on the shelf.
Follow Katie on Instagram at @katie.mont or explore her work and creative resources at www.katiemont.com.
