Booked in the background blog
Website copywriting tips, evergreen strategies, and freelance insights for creative service providers who are ready to use their website as their number one sales tool.
How to write a services page that books you dream clients
Tumbleweeds in your inbox? I’m sharing my secrets to writing a website services page that turns you into a client magnet. Read for my top tips, including what content to include and the page structure I use with my clients.
How to write personality-led website copy (with real brand voice examples)
Socials full of life but your website copy feels a bit flat? Here’s how to bring your real-life personality and brand voice roaring back onto the page. Includes a personality-fuelled client case study!
How this brand designer wrote a simple and effective services page using my free guide
Kickass case study: how this brand designer used my free guide to refresh her services page copy, including her headline, packages and process. Now she's set up for perfect-match enquiries from dream clients!
The A+ Copy Method: The one framework designers and photographers need for perfect-match enquiries
I'm pulling back the curtain on my signature framework, The A+ Copy Method, that I use for done-for-you website copy clients. See why it works for creatives and how it works in a real client case study.
FREE DOWNLOAD
FREE DOWNLOAD
Are you ready for your services website page to become a sales tool that gets you perfect-match enquiries and bookings?
If you’re DIYing your website copy, you’ll want to get a head start with the ‘Turn your services page into a client magnet’ guide, made by a creative, for creatives.

