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Booked in the background blog

Website copywriting tips, evergreen strategies, and freelance insights for creative service providers who are ready to use their website as their number one sales tool.

How this brand designer wrote a simple and effective services page using my free guide

How this brand designer wrote a simple and effective services page using my free guide

Kickass case study: how this brand designer used my free guide to refresh her services page copy, including her headline, packages and process. Now she's set up for perfect-match enquiries from dream clients!

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How to turn social media interest into enquiries with your website copy and email list

How to turn social media interest into enquiries with your website copy and email list

Your social media is creating interest, but it's not turning into enquiries. In this recap of our first LinkedIn Live, Rachel Caborn and I unpack what your website and email list need to do to turn that interest into clients.

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What really comes first in branding and websites–the copy or design?

What really comes first in branding and websites–the copy or design?

Copy or design, which one comes first? It's one of the creative industry's biggest debates, and the answer might surprise you. Let’s break it down with a pretty cool brand designer (Amy Slatem) and website copywriter (yours truly).

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FREE DOWNLOAD

Are you ready for your services website page to become a sales tool that gets you perfect-match enquiries and bookings?

If you’re DIYing your website copy, you’ll want to get a head start with the ‘Turn your services page into a client magnet’ guide, made by a creative, for creatives.

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